Alexandra Bey is a NYC-based Art Director and Graphic Designer specializing in packaging design and product development. With a passion for beauty and cosmetics, Bey found herself launching new skincare products for Global Beauty Group in 2012. Since then, she has not only used her technical skill but also first-hand consumer experience to help launch new international brands in the realm of fragrance, skincare and cosmetics. More recently, her expertise has led her to expand from consumer personal care product design to professional level products for major global brands such as Essie Nail Polish and L’Oreal Haircare. She holds a BFA in Graphic Design with a minor in 3D Design from The School of Visual Arts in New York City.